Matt Campbell Profile

Matt Campbell

Technical data analyst, published author, and problem solver working across higher education and assessment.

5Books Published
250+Developers Trained
10+Products Shipped

I'm a technical data analyst, published author, and problem solver who has worked in various higher education institutions, colleges, and test assessment companies. My undergrad degree is in Psychology and my master's degree is in Information Systems Management. My primary professional focus is working with datasets, analyzing problems, and creating data dashboards.

My Journey

Click any stage to see more detail.

ERP/SIS Analyst at Bucks County Community CollegePresent · ERP/SIS Reporting, Security, Integrations

Data Migration Lead for the Workday to Ellucian implementation

Subject matter expert for Workday Reporting and PRISM

Serves as Workday Security administrator for the institution

Manages Tableau Cloud to support the Bucks research team

Consults on building data dashboards and visualizations in Workday, SQL Report Manager, Tableau and Ellucian Insights. Assists other college areas with data management and and research topics. Gathers and implements functional requirements for ERP/SIS reporting tasks in Ellucian Colleage SaaS, Workday, and other supporting IT systems.

Data Scientist at College BoardThe SAT & Data Science

Aggregated large datasets by school, district, race, gender and other specialized groups to support statistical reporting for College Bound Seniors and AP Report to the Nation. Provided ad-hoc data analysis to the Access to Knowledge team to support internal data requests. Responsible for quality assurance and data preparation for external research teams and media outlets.

  • Worked in the Data Science group to create data analysis that provided insight into problems in education. Used R, SQL, and AWS to gather and visualize data.
  • Coded a Shiny app that applied Topic Modeling algorithms
  • Evangelized the adoption of Alation to create a machine learning based data dictionary
Mobile Developer, Trainer & Author at App ShopiPhone apps · 5 technology books

I developed 5+ mobile apps for the iPhone and published five books on technology, and trained over 250 new iOS developers at the Mobile App Mastery Institute and iPhone Boot Camp. Created training membership websites.

Statistical Programmer at ETSPsychometrics · PRAXIS & TOEFL

Progressed through several positions of increasing responsibility starting as a Statistical Assistant before moving on to Statistical Associate and eventually Lead Statistical Programmer. Responsible for psychometric and data management to support assessments such as PRAXIS, TOEFL and SAT. Used SAS to product ad-hoc data analysis for special request projects. Automated processes with VBA and .NET programming.

Mental Health CounselorPsychology · Communication & Collaboration

Began my career in behavioral health, working in psychiatric hospitals, a hospital emergency room as a crisis counselor, and a community mental health center supporting K–12 students. Delivered 1:1 counseling, group counseling, and psycho-educational groups as part of a treatment team alongside psychologists, psychiatrists, and social workers. This work built the foundation for how I approach data and higher education today: listening closely to understand a problem, communicating clearly with people from different disciplines, collaborating across a team, and staying calm and focused under pressure — the same human-centered skills I bring to translating complex data into insights people can act on.

Skills

Data & Analytics
  • SQL
  • R / RStudio / Shiny
  • SAS
  • Python
  • Excel
BI & Reporting
  • Tableau
  • Workday Reporting / PRISM
  • Calculated Fields
Platforms & Systems
  • Workday Student
  • Workday HCM
  • Colleague SIS
Communication
  • Technical Writing (5 books)
  • Explaining Complex Ideas
  • Group Facilitation & Training
  • Active Listening
  • Cross-Team Collaboration
Languages & App Dev
  • Swift
  • iOS
  • Objective-C
  • VBA
  • C#
  • Next.js

I can pick up new programming languages and analytics packages as needed.

Certifications

Projects

Publications

Here are the major technology publications I've worked on. Many were inspired by my experience with early mobile app development, and my most recent book reflects my newer work in data science.

Connect

Connect with me via LinkedIn or GitHub if you'd like to work together.